A$AP Rocky Loses 100,000 Instagram Followers

A$AP Rocky’s Instagram collage experiment cost himself 100,000 followers.ASAP-Rocky-304-300x300

A$AP Rocky has been known to be one to push the envelope, especially when it comes to art and fashion.

Last week, the Harlem, New York native began posting numerous pics on his Instagram account in succession. Most of the posts were just squares with little more than a simple gray, black or white gradient fill. Those who didn’t understand or just got tired of their feed filling up unfollowed the A$AP Mob rapper. He now has 100,000 less followers on the social media site in the name of art.

The final result of Rocky’s 100 posts is an art collage called “digital installation” and is meant to be viewed on a smartphone. It was a collaboration with Robert Gallardo, a member of the Rocky’s new internal creative team, AWGE. “digital installation” also samples artwork by Daniel Arsham and Tan Camera.

The long form post also provides promotion for A$AP Rocky’s forthcoming sophomore studio album, At.Long.Last.A$AP, which is slated for release on June 2.